| Broadcast area | Yorkshire Dales (Western North Yorkshire, Northern West Yorkshire, Southeastern Cumbria & Northern Lancashire) |
|---|---|
| Frequency | 936MW (Hawes) 102.6FM (Richmond) 107.1FM (Ilkley) 107.1FM (Pateley Bridge) 107.8FM RDS Name "FRESH" |
| First air date | 4 May 1997 |
| Format | Hot AC |
| Owner | Utopia Broadcasting Limited |
| Website | http://www.freshradio.co.uk/ |
Fresh Radio is a local radio station broadcasting to the Yorkshire Dales in northern England on two medium wave (AM) frequencies and three FM frequencies. It can also be heard online via the Fresh Radio website.
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Two of the three AM frequencies were originally to be switched off by April 2007 and replaced by FM transmitters in Skipton, Ilkley, Pateley Bridge, Settle, Richmond and Grassington. The FM transmitter for Richmond commenced broadcasts on 11 February 2007 on 102.6FM, however the rollout for Grassington has been delayed, and AM is still being broadcast in Richmond, alongside the FM frequency.
The Ilkley transmitter has also since began broadcasting on 107.1FM as of 18 February 2007.
The station's main studio base is at Broughton Hall near Skipton. Fresh Radio currently broadcasts to an area of approximately 2,000 square miles (5,200 km2) to an adult population of around 200,000 people.
Its coverage area is, broadly, bounded by the M6 motorway to the West, the A1 to the East, the A66 to the North and the towns of Skipton, Keighley and Ilkley to the South.
In September 2007 it was announced that the station will launch on DAB across North Yorkshire. The same month MuxCo applied for a local DAB Digital Radio licence to cover the North Yorkshire area, and was awarded the licence in December 2007.[1] It aimed initially to commence broadcasting in mid-2009.
The station features a variety of music, with contemporary recording artists from the 1960s to the present day, local and national news, weather, travel, quizzes and local information.
Fresh Radio was launched 4 May 1997 as Yorkshire Dales Radio with the strapline "May the fourth be with you". The station was re-launched in 1999 as Fresh AM, with a slight change of name two years later to Fresh Radio pending the introduction of FM frequencies. Fresh Radio's coverage of local news was mentioned in opinion presented by Boris Johnson to the 2004 House of Commons Second Standing Committee on Delegated Legislation, following the 2001 Foot and Mouth outbreak. Johnson stated: "I believe that it [Fresh Radio] was an important focal point during the foot and mouth outbreak... It would be hard to think of a more perfect definition of a community radio".[2]
The station was originally owned by a group of local shareholders, it was then acquired by Laser Broadcasting. Fresh Radio is now owned and operated by Utopia Broadcasting Limited, a privately owned media company.
Fresh Radio was named "Yorkshire and The North East Radio Station Of The Year" in 2004, and again in 2006, by the Radio Academy.